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Gain
a higher level of Product/Brand Professionalism |
AIPMM Certification & Membership, for the
first time in Greece
AIT, for the first time in the SE part of Europe, offers in
cooperation with the Association of International Product
Marketing and Management AIPMM Certification & Membership.
Now is the time to rise above your competition with AIT’s
innovative courses:
REGISTER TODAY to the upcoming CPM®
and CPMM™
as a product and/or brand professional attendee to:
- demonstrate a thorough
understanding of underlying concepts, principles and
terminology
- learn best practices,
- sharpen your management
skills,
- increase your professional
recognition by the prestigious, industry renowned AIPMM
Certified Designation
- network with 8000 Product
Management Professionals
- ensure product/service success
in the marketplace
throughout the product lifecycle:
- from inception, to launch,
- through growth, maturity
- and eventual decline,.
Regardless of the industry, a product/service professional
requires a standard set of skills and knowledge base from which
to draw.
The AIPMM certification programs set the standard with proven
methods and processes, rather than relying on any one particular
methodology. Effective product management starts with a deep
understanding of the product/service and is involved with the
entire lifecycle.
Product Management (inbound focused) and Product Marketing
Management (outbound focused) are complementary efforts with the
objective of maximizing sales revenues, market share, and profit
margins.
The different levels, classes, attributes and decisions that the
product manager needs to make for each of the products in a
product/service portfolio, are to be examined thoroughly with
market cases.
There is no strict borderline between what is a product or
service. Manufactured products are always, except for the case
of commodities, attached to services, such as distribution,
whereas service providers in all sectors try to reinforce the
presence of their products attaching tangible goods, such as
documentation.
Companies today realize the value a well-trained product
professional adds to their bottom line.
By capitalizing on market opportunities, contributing to sales
targets, and developing and executing a strategic plan, a
product professional is the driving force behind a product’s
success.
The tools and techniques to be acquired address types of
products from various industry sectors, such as manufacturing,
components, H/W, information services, S/W, healthcare,
financial services, consulting, IT and Telecommunications
industry.
Your expert course leader
Leland D. Shaeffer, will lead both
courses, which will each run over three days. You can choose to
attend one or both of these courses.
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Register on line and take advantage on our early registration
discounts! |
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