Certified Product Manager^®| from inception to launch
ideation | concept | design | development | test | launch

Through this AIPMM crash certification preparation course participants have the opportunity to pursue continuing education and increase industry involvement and industry-wide recognition to successfully:

Bridge the innovation-execution gap and transform products to profit to:

excel in product development
manage the front end of the product lifecycle
assess processes rounding out the Product Manager key roles
move goods & services to profitability assess licensing opportunities
recommend enhancements, mergers & acquisitions or portfolio withdrawals

Attend this Innovative Training Course and you will be able to:
Optimize the marketing strategy for your products; Manage product management during first half of product cycle; Ensure smooth transition to production; Get a Free one year AIPMM Membership and Take the exam to become an AIPMM Certified Product Manager^®.

Who Should Attend?
The Certified Product Manager^® course is designed for anyone responsible for goods and services before and as they enter the market – from concept, design, development and test to product launch.

Course Overview
Product Management is the function responsible for championing new goods products and services from inception through to their launch. It orchestrates internal activities and ensures the best and most profitable possible outcome for the product. During the course you will discover best practices in product management that can be applied immediately to improve product success rate. The course is highly interactive and includes numerous action learning exercises that reinforce key points.

Course Schedule
Registration and coffee will be at 9.00.The course will commence at 09.30 and conclude at 17:00 with appropriate breaks for refreshments.

Course Outline
Day 1
Understanding Products and Services | Levels of product /service and which impact the customer decision
Product Decisions | The product/brand audits
Day 2
Market Segmentation | Product Positioning
Product Lifecycle | New Product Development
Preparing for the Launch
Extended Value Chain | The Apple iPhone

AIPMM Certification Exam | Skills and Experience Assessed | March 19, 2012
AIPMM Certification Exam assesses the Product Manager's skills in all the other processes which round out the product manager's key roles in moving goods and services to profitability.
The ability to assess licensing opportunities, goods or service enhancements, make recommendations for mergers and acquisitions or withdrawing the goods or services from the portfolio is also measured.
The exam is comprised of 187 multiple-choice and essay questions that measure product management skills and knowledge in the following key areas:

1. Tools & Measurements [5%]
2. Strategy [10%]
3. New Product Development methodology [10%]
4. Teams, People & Organizational Issues [15%]
5. Marketing Research, Business Plans & Documentation Processes [25%]
6. PLM with an emphasis on effective, real-world decision-making [35%]